Top 5 Fashion Games in Oceania: Q1 2024 Performance Overview

The fashion game market in Oceania saw significant activity in the first quarter of 2024. Here’s a detailed look at the performance of the top 5 fashion games on a unified platform, based on Sensor Tower data.

Makeup ASMR: Makeover Story from Makeup Games for FUN witnessed a remarkable surge in weekly revenue, starting from just $42 in early January to an impressive $826K by the end of March. Weekly downloads peaked at 29.2K in the week of January 22 but saw a gradual decline to 9.5K by the end of March. The game maintained a robust weekly active user base, growing steadily from 40.3K in early January to 91.9K by the end of the quarter.

Project Makeover by Magic Tavern, Inc. showed consistent weekly revenue, starting at $97.4K and fluctuating slightly to close the quarter at $82.2K. Weekly downloads saw a decline from 13.6K in early January to 6.2K by the end of March. The weekly active users initially at 74.6K saw a decrease, stabilizing around 57.9K towards the end of the quarter.

Left or right: Magic Dress up by Wejoy Jsc, released at the end of February, saw significant initial interest with weekly downloads peaking at 22.7K in the week of February 26 before declining to 7.5K by the end of March. Weekly active users followed a similar trend, starting at 18.8K and settling at 11.1K by the end of the quarter.

DIY Paper Doll from Crazy Labs had a stable performance with weekly downloads fluctuating between 2.7K and 4.9K. Revenue remained minimal, peaking at $12. Weekly active users consistently hovered around the 17.8K to 19.6K mark throughout the quarter.

Makeup Stylist -DIY Salon game by REMEMBERS INFORMATION TECHNOLOGY CO., LTD. experienced modest weekly revenue, reaching a peak of $156 in the last week of March. Weekly downloads ranged between 2.3K and 4.2K, while active users remained relatively stable, averaging around 30K throughout the quarter.

These insights highlight the dynamic nature of the fashion game market in Oceania. For more detailed data and trends, visit Sensor Tower.